Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.The search giant is expected to unveil the new digital media destination next week at its developer conference, and it has been talking... Continue reading at Advertising Age
[ Advertising Age | 2018-05-04 00:00:00 UTC ]
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Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-27 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC
[ CBC | 2022-04-17 08:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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