CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions festivities here today. And while the high-profile exec spoke to attendees on Le Croisette, her marketing team was busy spreading the word that Tumblr's native-styled Sponsored Posts were now available for placement across Yahoo's properties. On Yahoo's digital publications such as new Yahoo Beauty and Yahoo Tech, the Tumblr ads will render as image-heavy sponsored content next to news articles and other editorial posts. Yahoo CEO Marissa Mayer Photo: Steve Jennings/WireImage Of course, the Tumblr development strategically meshed with the central themes of Mayer's address. Specifically, she wants everyone to stop all the hand-wringing over native advertising and embrace its role as an inevitable—and highly effective—form of digital marketing. "There's this notion of the Internet with content in the middle and stickers around the edge," Mayer told the audience at her Cannes presentation, titled "On Users, Brands and Creativity." While she didn't directly blame brand marketers for perpetuating this traditional advertising approach, she did dedicate a good portion of her faced-paced talk to Yahoo's success with native advertising units, which she says have consistently proven to be... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
A partnership between the Digital Public Library of America and the Independent Publishers Group is offering an e-book ownership option from a wide range of indie publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The former Reader-in-Chief released his summer reading list for 2024 and it includes a wide range of fiction and nonfiction. Continue reading at Book Riot
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Senior VP Lisa Sharkey has been tapped to helm Harper Influence, which will publish a "wide range of nonfiction spanning popular culture," including general lifestyle, entertainment, and inspiration. Continue reading at Publishers Weekly
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Arm has confirmed that it will be offering its next-gen Arm compute platform, called Arm CSS for Client, at Android smartphones. Executives also mentioned that they could be used for PCs as well. The announcement follows an earlier report that indicated that Arm might expand its... Continue reading at PC World
[ PC World | 2024-05-29 22:44:57 UTC ]
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Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
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Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation
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Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot
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Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly
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Publishers Weekly has selected 150 books across a wide range of categories for their best books of 2023. Continue reading at Book Riot
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Encompassing a wide range of genres from historical fiction to fantasy to poetry to investigative journalism to memoir, this exciting abundance of books published in 2023 by emerging and acclaimed Native writers speak to the rich diversity of the Indigenous experience. From meditations on the... Continue reading at Electric Literature
[ Electric Literature | 2023-10-09 11:00:00 UTC ]
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Find your YA book club reading list, with YA book club books on a wide range of topics and exploring many different genres. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:33:00 UTC ]
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Devotionals remain a steady business for publishers and new offerings solidify the endurance of the category while covering a wide range of topics. Continue reading at Publishers Weekly
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Strong North American manga sales in recent years have resulted in a vibrant and still-growing marketplace offering a wide range of manga and manga-adjacent pop culture content from around the world. Continue reading at Publishers Weekly
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Damian Bradfield's new graphic novel 'Algorithmic Reality' (created with artist David Sánchez) surveys and predicts a wide range of the increasingly dubious consequences of life online. A 14-page excerpt. Published by NBM. Continue reading at Publishers Weekly
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These queer short story collections span a wide range of genres form contemporary and historical fiction to sci-fi and fabulism. Continue reading at Book Riot
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As a publishing partner, Bublish offers authors a complete solution with a wide range of services, including editing, design, marketing, and distribution. (Sponsored) Continue reading at Publishers Weekly
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Prolific children's book illustrator Leonard Kessler, known for his wide range of early readers, picture books, and concept books, died on February 16 at age 101. Continue reading at Publishers Weekly
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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