CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions festivities here today. And while the high-profile exec spoke to attendees on Le Croisette, her marketing team was busy spreading the word that Tumblr's native-styled Sponsored Posts were now available for placement across Yahoo's properties. On Yahoo's digital publications such as new Yahoo Beauty and Yahoo Tech, the Tumblr ads will render as image-heavy sponsored content next to news articles and other editorial posts. Yahoo CEO Marissa Mayer Photo: Steve Jennings/WireImage Of course, the Tumblr development strategically meshed with the central themes of Mayer's address. Specifically, she wants everyone to stop all the hand-wringing over native advertising and embrace its role as an inevitable—and highly effective—form of digital marketing. "There's this notion of the Internet with content in the middle and stickers around the edge," Mayer told the audience at her Cannes presentation, titled "On Users, Brands and Creativity." While she didn't directly blame brand marketers for perpetuating this traditional advertising approach, she did dedicate a good portion of her faced-paced talk to Yahoo's success with native advertising units, which she says have consistently proven to be... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
Suzanne Collins says she 'sort of completed' a goal of hers this fall by releasing her children's book 'Year of the Jungle,' which examines war from a child's point of view. Collins wants to write a book about war for every child age group, she says. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
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Book industry experts say dystopian literature, previously represented by bestselling series like 'The Hunger Games' and 'Allegiant,' is done as a trend. So what will be the next big genre in young adult fiction? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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Barnes and Noble has not had an easy go of it. The brick-and-mortar stalwart has seen its revenues and profits steeply decline as we've entered the age of the ebook. In fact, profits haven't just shrunk; they've disappeared. During the fourth quarter of fiscal year 2013, the company suffered a... Continue reading at Engadget
[ Engadget | 2013-06-25 00:00:00 UTC ]
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According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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Line, the popular messaging platform based in Japan, is challenging ebook vendors like Amazon and Rakuten with a new service to download and view manga, or Japanese comic books. The company has launched "Line Manga," a mobile app for Android and iOS phones. Line's initial offering consists of... Continue reading at PC World
[ PC World | 2013-04-10 00:00:00 UTC ]
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It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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Collins' book, which will be based around her own experiences with a father in the military, will be released this fall. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-30 00:00:00 UTC ]
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Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York
[ Crains New York | 2012-09-06 00:00:00 UTC ]
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Fiscal 2012 was a good year made great by The Hunger Games,” Scholastic chairman Dick Robinson told analysts in a conference call last Thursday to discuss results in the year ended May 31, in which sales rose 14%, to $2.15 billion, and net income jumped from $39.4 million to $102.4 million. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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The three novels that comprise E L James' much-discussed Fifty Shades trilogy were the three... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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The Hunger Games may have had a heck of an opening weekend, but let's not forget who the top box office spot belongs to: a certain bespectacled boy wizard. Roughly a decade and half after the publication of the first book in the series -- and after several months of promises -- the ultra-popular... Continue reading at Engadget
[ Engadget | 2012-03-27 00:00:00 UTC ]
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The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Getting into the app space can be a daunting prospect for publishers, but a wide range of developers have sprung up to help houses steer through what is still an uncertain new frontier for book interactivity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times
[ The New York Times | 2012-01-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:20 Orion has launched a new imprint, Swordfish, publishing a wide range of commercial non-fiction as well as a small selection of fiction. Non-fiction publishing director Rowland White will take on the role of publisher. Six... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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