CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions festivities here today. And while the high-profile exec spoke to attendees on Le Croisette, her marketing team was busy spreading the word that Tumblr's native-styled Sponsored Posts were now available for placement across Yahoo's properties. On Yahoo's digital publications such as new Yahoo Beauty and Yahoo Tech, the Tumblr ads will render as image-heavy sponsored content next to news articles and other editorial posts. Yahoo CEO Marissa Mayer Photo: Steve Jennings/WireImage Of course, the Tumblr development strategically meshed with the central themes of Mayer's address. Specifically, she wants everyone to stop all the hand-wringing over native advertising and embrace its role as an inevitable—and highly effective—form of digital marketing. "There's this notion of the Internet with content in the middle and stickers around the edge," Mayer told the audience at her Cannes presentation, titled "On Users, Brands and Creativity." While she didn't directly blame brand marketers for perpetuating this traditional advertising approach, she did dedicate a good portion of her faced-paced talk to Yahoo's success with native advertising units, which she says have consistently proven to be... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
The British Council is seeking proposals from researchers to conduct research into India’s trade publishing and literature sectors, identifying opportunities for internationalisation and identifying challenges and issues faced by publishers and other literature organisations from working and... Continue reading at British Council global
[ British Council global | 2020-10-26 15:43:22 UTC ]
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The August 2020 publication of Margot Livesey’s The Boy in the Field comes 30 years after her first novel, Homework. In that time Livesey has earned a wide range of honors, including fellowships from the Guggenheim Foundation and National Endowment from the arts, a New York Times bestseller (The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-10 08:48:39 UTC ]
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Top-visibility Authors Guild members join with Amazon Publishing and Penguin Random House in a suit alleging KISS is pirating a wide range of books. The post Grisham, Child, Amazon, PRH Headline Lawsuit of KISS Library for Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-08 14:52:12 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. On today’s episode, host Jo Reed and AudioFile’s Michele Cobb revisit the Hunger Games, this... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-03 08:06:39 UTC ]
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The ABA's Virtual Town Hall held Thursday addressed a wide range of topics, from the shift to online bookselling to racism to marketing activities, all with one thing in mind: the need to keep bookstores in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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[caption id="attachment_181520" align="alignright" width="171"] Adam Rapoport[/caption] Adam Rapoport, editor-in-chief at Bon Appétit since 2010, is stepping down from that role after a photo of him in an offensive Halloween costume resurfaced online Monday amid allegations from current and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-09 15:00:08 UTC ]
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[caption id="attachment_103803" align="alignright" width="164"] Christene Barberich[/caption] Refinery29 co-founder Christene Barberich is stepping down from her role as global editor-in-chief of the 15 year-old women's lifestyle site to make way for a replacement, she revealed on Instagram... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-08 17:01:08 UTC ]
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As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Suzanne Collins’s upcoming fourth book in her bestselling series is not exactly what fans were hoping for. The minds behind The Hunger Games are catching fire from fans of the books upset that President Snow is going to be the subject of a prequel entitled The Ballad of Songbirds & Snakes,... Continue reading at Fast Company
[ Fast Company | 2020-01-22 12:20:56 UTC ]
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The team who launched the "Twilight" and "The Hunger Games" franchises have acquired the film and TV rights to Rules for Vanishing (Walker) by Kate Alice Marshall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:34:37 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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My father, Dieter Pevsner, who has died aged 87, was one of a small group of idealists who made up the editorial team at Penguin Books in the late 1950s and 60s and were instrumental in establishing the wide range of affordable literature that we all take for granted today.Dieter was editorial... Continue reading at The Guardian
[ The Guardian | 2019-10-03 17:20:10 UTC ]
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'A wide range of other books remain on the list' for near-term tariffs, notes AAP's Maria A. Pallante, 'including American fiction and nonfiction.' The post AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 03:15:19 UTC ]
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With a record number of stores participating, independent booksellers held a wide range of events to attract customers to April 27's Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-28 04:00:00 UTC ]
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The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
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New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Publishing's audio segment continues its rise in a season boasting a wide range of titles that reflect the industry's overall growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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