CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions festivities here today. And while the high-profile exec spoke to attendees on Le Croisette, her marketing team was busy spreading the word that Tumblr's native-styled Sponsored Posts were now available for placement across Yahoo's properties. On Yahoo's digital publications such as new Yahoo Beauty and Yahoo Tech, the Tumblr ads will render as image-heavy sponsored content next to news articles and other editorial posts. Yahoo CEO Marissa Mayer Photo: Steve Jennings/WireImage Of course, the Tumblr development strategically meshed with the central themes of Mayer's address. Specifically, she wants everyone to stop all the hand-wringing over native advertising and embrace its role as an inevitable—and highly effective—form of digital marketing. "There's this notion of the Internet with content in the middle and stickers around the edge," Mayer told the audience at her Cannes presentation, titled "On Users, Brands and Creativity." While she didn't directly blame brand marketers for perpetuating this traditional advertising approach, she did dedicate a good portion of her faced-paced talk to Yahoo's success with native advertising units, which she says have consistently proven to be... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
Entertainment company Lionsgate is teaming with Dutch media company Imagine Nation and US based Triangular Entertainment to adapt Suzanne Collins’ The Hunger Games series (Scholastic) for the stage. Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Amazon shares information – gathered from readers who highlight favorite lines in their Kindles – about the most popular passages in books from the Bible to 'The Hunger Games'. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-08 00:00:00 UTC ]
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'Mockingjay' is an adaptation of part of the final book in Suzanne Collins's trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
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Scholastic is the latest publisher to phase out downloading, meaning ebooks already purchased might become unreadableScholastic, the publisher of such children's book juggernauts as The Hunger Games and the Harry Potter series, announced recently that its Storia ebook shop would shortly be... Continue reading at The Guardian
[ The Guardian | 2014-08-10 00:00:00 UTC ]
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Amazon introduced a $9.99- a-month service for unlimited Kindle ebook downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today... Continue reading at Advertising Age
[ Advertising Age | 2014-07-18 00:00:00 UTC ]
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Weka owns more than 20 companies throughout Europe offering a wide range of business services in the B2B and B2C markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay... Continue reading at Advertising Age
[ Advertising Age | 2014-06-24 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Fans of the popular book and film franchise The Hunger Games will recognize the hand signal instantly: the middle three fingers of the hand, raised to the sky. A gesture of resistance against the repressive government in the fictional world of Panem, it has now become a very real symbol of... Continue reading at Wired
[ Wired | 2014-06-03 00:00:00 UTC ]
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OverDrive added more than 2,100 libraries to its global network in the first four months of the year, gains that mark its effort to add a wide range of direct-to-consumer services to its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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SXSW Interactive (March 7-11), the annual tech festival, opens today in Austin, Tex. and expect to see a wide range of publishers and publishing-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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The books on the shortlist for the Pushkin House Russian Book Prize 2014 cover a wide range of... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Endgame, by the controversial author of A Million Little Pieces, sold in joint publishing and film dealJames Frey, best known for his partially-fabricated memoir A Million Little Pieces, has landed a reported $2m (£1.2m) film deal for his latest novel, a Hunger Games/Battle Royale-esque story... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Comic book blockbuster Iron Man 3 was the highest-earning film of 2013 around the world, ahead of Despicable Me 2 and The Hunger Games: Catching Fire. Continue reading at BBC News
[ BBC News | 2013-12-31 00:00:00 UTC ]
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The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
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