Amazon Starts Monthly Subscription Service for Unlimited E-Books

Amazon introduced a $9.99- a-month service for unlimited Kindle ebook downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today in a statement. Readers can access titles like "The Hunger Games" and "Lord of the Rings" without paying for them individually.The plan presents a more affordable option for heavy readers, following the model Amazon and rivals such as Hulu are using to change how viewers consume TV. Kindle Unlimited could be generating about $1 billion revenue in five years, Gene Munster, an analyst at Piper Jaffray Cos., wrote in a research note before the service was officially announced. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-18 00:00:00 UTC ]

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