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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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#rules apply
#marketing partners
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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#marketing partners
Joining a rising tide of magazines that are combining e-commerce with their articles and ads, Time Inc. women's title All You has begun connecting readers with retailers. Starting with the November issue of the magazine, a digital "watermark" guides readers via their smartphones to information... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-16 00:00:00 UTC ]
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#including hearst
#conde nast
#future issues
#marketing partners
#difficult market
Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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#huffington post
#marketing partners
#thought leadership
#data visualization