#ad exchange

Publishing news tagged with #ad exchange

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Google still fuels fake-news websites through its complex web

Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at 'Digiday'

[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #place ads #ad services #ad network #ad exchange

Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar

Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at 'Advertising Age'