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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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