#targeting capabilities

Publishing news tagged with #targeting capabilities

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How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities #promoted tweets #publishing partners #ad formats #core audience #larger reach


Private Ad Exchanges

  Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities


Facebook offers promotional help to small game developers

Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at 'PC World'

[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #valuable audience #targeting capabilities #mobile apps #pilot program