Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-03 00:00:00 UTC ]
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A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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After years of trying to write a memoir, Michael Coffey, the outgoing co-editorial director of Publishers Weekly, realized that fiction was the best way to extend ruminations about what it meant for him to be adopted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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On Wednesday, Sam Kean published one of Slate’s most popular stories of 2014, “Phineas Gage, Neuroscience’s Most Famous Patient.” The piece extends from Sam’s work on his latest book, The Tale of the Dueling Neurosurgeons: The History of the Human Brain as Revealed by True Stories of Trauma,... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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How a rooftop ritual turned into a “men’s grilling and lifestyle community” with chapters around the world and a brand new book, "ManBQue!: Meat. Beer. Rock and Roll." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Much like their marquee character Wolverine, Marvel Comics is the best there is at what they do and what they do is launch #1 issues with variant covers, event mini-series and assorted publishing stunts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Sameer Hashmi reports from a bookstore in Mumbai, where a thirst for political insight is driving up book sales. Continue reading at BBC World
[ BBC World | 2014-04-28 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Sphere has acquired an "incredible" true Holocaust story "about three pregnant... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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