Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network. Continue reading at 'AdWeek'
[ AdWeek | 2014-05-29 00:00:00 UTC ]
In this edition of Indie Spotlight, our monthly thematic roundup of BookLife titles, we feature memoirs and personal stories. Want to see your book featured? Check out the Indie Spotlight calendar at booklife.com/indiespotlight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests include Jojo Moyes, John Waters, Yaa Gyasi, Mary Beard, Diana Athill and Louis de Bernières—all in front of a live audience at... Continue reading at Literrary Hub
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Ex-producer Ira Rosen tells some personal stories from his long career behind the camera. Continue reading at The Washington Post
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Essayists recount the abuse, rejection, extremism or disillusionment that led them to leave the church. Continue reading at The Washington Post
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
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Norwegian Wood, a lavishly illustrated how-to guide for chopping, stacking and burning, sets book charts on fire and cuts Jamie Oliver down to sizeA practical guide to chopping, stacking and burning wood the Norwegian way, detailing everything from the drying time of a birch tree felled in... Continue reading at The Guardian
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Award-winning comedian Amy Schumer’s memoir has been snapped up by HarperNonFiction after an intense multi-publisher auction. The tentatively titled The Girl with the Lower Back Tattoo is a collection of personal stories and anecdotes, combining Schumer’s fresh take on feminism with socially... Continue reading at The Bookseller
[ The Bookseller | 2015-10-16 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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In David Lebovitz's new book, 'My Paris Kitchen: Recipes and Stories,' the blogger, former Chez Panisse pastry chef, and cookbook author recounts, through both personal stories and recipes, how he brings the city’s cuisine into his own kitchen in Paris. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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