#sales needle

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This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at 'AdWeek'

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park

Indies Test 'One Book, One Store' Campaigns

This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at 'Publishers Weekly'