Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014. Numbers from researchers back up this year's advancements. EMarketer forecasts that mobile brought in $32.71 billion globally this year, outpacing the combined newspaper, magazine and radio spend in the U.S. Meanwhile, Forrester Research expects mobile to grab 40 percent of online display ad budgets by 2019. Here are 10 of the biggest moves that made waves in mobile this year: Mobile Video Becomes an Ad Format of Choice After much speculation, Instagram unveiled sponsored videos this year, with Disney, Lancome and Banana Republic as the first names to test the ads. Similar to its approach with picture promos, Instagram vets each video ad to make sure that it's a fit for the platform. Facebook-owned Instagram also hit 300 million users this year, cementing its appeal for social-savvy brands. According to data from Simply Measured, 86 percent of Interbrand top 100 brands had an account by the third quarter of this year. Meanwhile, Twitter and Tumblr built new video tools geared at mobile users. And in July, Yahoo acquired mobile firm Flurry to beef up its video offerings. "We're starting to see industries such as consumer-packaged-goods and entertainment studios that... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-30 00:00:00 UTC ]
The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
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A24 has developed a cult following for its movie merch, thanks in large part to the cult following of the designers who create it. In mid-July, cult clothier Online Ceramics, known for Deadhead-inspired tie-dye tees and stylistic screen prints that knife classic horror graphics with... Continue reading at Fast Company
[ Fast Company | 2024-08-01 09:30:00 UTC ]
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Citing a sharp decline in membership, Romance Writers of America has filed for chapter 11 bankruptcy. The organization's dwindling ranks are due in large part to controversies over issues of diversity that wrought internal havoc in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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The jury for the memoir category had raised concerns that the citizenship requirement was excluding a large part of American culture. Continue reading at The New York Times
[ The New York Times | 2023-09-12 21:31:43 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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Taco Bell Quarterly is the literary magazine for Taco Bell-inspired literature. When I started it, I had heard the jokes about the looming cease and desist that Taco Bell would eventually banhammer down upon me. Rebellious and having no working knowledge of copyright laws, my motto was RIDE OR... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-19 08:49:11 UTC ]
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It happened yesterday at 7:59pm. My dear friend and colleague, Olivia Rutigliano, sent me a text that I’ll never forget. It was a screenshot of her Twitter notifications. Taco Bell Quarterly (@TBQuarterly) had followed her. What is Taco Bell Quarterly? Is it a joke? How did this even start? Are... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 21:25:27 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Just a few months ago, Vice News published a story with a provocative headline: The Coolest Place to Get a Drink in Midtown Manhattan Is the New Taco Bell. The title was tongue-in-cheek, but it... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-03-11 00:00:00 UTC ]
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UCLA’s turnaround was sparked in large part by the turnovers. The Bruins forced five turnovers and committed none Saturday at California, matching their total takeaways from their previous five games. Linebackers Krys Barnes and Keisean Lucier-South intercepted passes and Lucier-South, safety... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-14 00:00:00 UTC ]
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Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek
[ AdWeek | 2018-01-13 00:00:00 UTC ]
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Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Sales in the period for Houghton Mifflin Harcourt's trade group rose 11.7%, over the comparable period in 2016. The publisher said the gain was thanks, in large part, to a jump in sales of both print and digital books. Sales in HMH's education segment fell by $6 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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Sherman Alexie, the author whose recent memoir "You Don't Have to Say You Love Me" chronicles his stormy relationship with his late mother, is canceling much of his book tour, citing a struggle with depression. Alexie will make appearances this week in Los Angeles, San Francisco and Menlo Park... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-17 00:00:00 UTC ]
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