Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014. Numbers from researchers back up this year's advancements. EMarketer forecasts that mobile brought in $32.71 billion globally this year, outpacing the combined newspaper, magazine and radio spend in the U.S. Meanwhile, Forrester Research expects mobile to grab 40 percent of online display ad budgets by 2019. Here are 10 of the biggest moves that made waves in mobile this year: Mobile Video Becomes an Ad Format of Choice After much speculation, Instagram unveiled sponsored videos this year, with Disney, Lancome and Banana Republic as the first names to test the ads. Similar to its approach with picture promos, Instagram vets each video ad to make sure that it's a fit for the platform. Facebook-owned Instagram also hit 300 million users this year, cementing its appeal for social-savvy brands. According to data from Simply Measured, 86 percent of Interbrand top 100 brands had an account by the third quarter of this year. Meanwhile, Twitter and Tumblr built new video tools geared at mobile users. And in July, Yahoo acquired mobile firm Flurry to beef up its video offerings. "We're starting to see industries such as consumer-packaged-goods and entertainment studios that... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-30 00:00:00 UTC ]
Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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