The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
In “Revenge of the Tipping Point,” the best-selling author looks back at his old theories. Continue reading at The New York Times
[ The New York Times | 2024-09-29 09:01:40 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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He conceived an early version of cyberspace and predicted the “technological singularity,” a tipping point at which machines would become smarter than humans. Continue reading at The New York Times
[ The New York Times | 2024-03-28 22:04:59 UTC ]
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Five prominent figures from the literary world discuss the vexed debates surrounding cultural appropriation, authenticity and the growing trend for sensitivity readers. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 06:28:34 UTC ]
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The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company
[ Fast Company | 2020-03-14 13:48:59 UTC ]
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Publishers of book series claim Netflix is using an association with the brand to increase awareness of the Black Mirror episodeNetflix is being sued over its recent interactive episode of Black Mirror.The streaming platform released the feature-length Bandersnatch in December which allowed... Continue reading at The Guardian
[ The Guardian | 2019-01-11 00:00:00 UTC ]
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Author Beverley Naidoo condemns the UK’s decision to deny an Iranian artist a visa to attend the Edinburgh festivalThe UK government’s denial of a visa to Ehsan Abdollahi (Iranian artist barred from Edinburgh festival after ‘Kafkaesque’ visa refusal, 21 July) suggests a game of snakes without... Continue reading at The Guardian
[ The Guardian | 2017-07-23 00:00:00 UTC ]
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Published to mark the 40th anniversary of the French comics publisher Humanoids, 'Tipping Point' will be published simultaniously in France, Japan, the U.K., and the U.S. in January and February 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Publisher aims to continue 2013's 50% growth to hit point at which website's income would exceed newspapers' declineMail Online has set a target of making more than £60m in revenues in 2014, with executives saying it is close to more than offsetting revenue declines at the Daily Mail and Mail on... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Picador is giving a new look to one of its most acclaimed literary stars, Edward St Aubyn, by... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Retailing for $185,000, the Espresso Book Machine, developed by On Demand Books, costs more than the annual revenue of some independent bookstores. But with a new partnership with the American Booksellers Association to help get frontlist and midlist titles from mainstream houses (something that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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