The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty... Continue reading at Advertising Age
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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The former US poet laureate, Rita Dove is the National Book Foundation's 2023 Distinguished Contribution medal winner. The post US National Book Foundation Honors Poet Rita Dove appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-08 18:57:16 UTC ]
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A passage from Cormac McCarthy’s first novel since his Pulitzer Prize-winning 2006 book “The Road.” Continue reading at The New York Times
[ The New York Times | 2022-10-14 12:10:42 UTC ]
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Mr. Men Little Miss, the children’s book series created by Roger Hargreaves, turns 50 this year. Continue reading at The New York Times
[ The New York Times | 2021-12-08 10:00:15 UTC ]
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The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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Sgt. Jonathan Mattingly, one of the officers involved in the fatal shooting, has a book deal with a small press, but its distributor, Simon & Schuster, in an unusual move, said it won’t ship it. Continue reading at The New York Times
[ The New York Times | 2021-04-16 22:14:05 UTC ]
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Indie bookshops Darling Reads in West Yorkshire and Maldon Books in Essex have jointly won the National Book Tokens Newcomer of the Year award for 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 15:41:28 UTC ]
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The Accumulate Art School for the Homeless, a London-based charity that provides creative education and workshops for young homeless people, has partnered with unhoused artists to create a new graphic novel called The Book of Homelessness. The project began with a series of writing and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 17:27:23 UTC ]
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In the modern digital media landscape, we are not the customers — or even the audience — we are the product. Every time we log on, our personal data including where we go, what we search for, who we interact with and what we buy is scraped, siphoned,... Continue reading at Engadget
[ Engadget | 2020-10-24 15:00:11 UTC ]
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The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Tor's ebooks are now being made available to libraries four months after the book's publication as part of a test to see whether "library ebook lending is one of the contributing factors" to declining ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-18 00:00:00 UTC ]
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Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian
[ The Guardian | 2017-10-28 00:00:00 UTC ]
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After losing its lease, the Towson, Md. used and new bookstore is downsizing to less than one-third of its original size, or 2,800 sq. ft., and trying to create a workable model to add more stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-29 00:00:00 UTC ]
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Author and defense attorney Dershowitz makes a case that Abraham, the first Jew, was also the first lawyer, and a good one at that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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After years of asking mainstream publishers for ebooks to be bundled with physical books, a small group of indie booksellers have gotten their wish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Ten stores ranging from University Book Store in Seattle, Wash., to Park Road Books in Charlotte, N.C., will begin offering book and interactive ebook bundles starting later this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Barnes & Noble has begun a test of the Espresso Book Machine system at three of its outlets, including its New York City store at Union Square. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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