Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
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Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday
[ Digiday | 2015-09-17 00:00:00 UTC ]
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Announcement follows heightened pressure on arts minister to reveal plans for new council, to which Tony Abbott promised $6m in December 2014Louise Adler, the prominent Australian publisher and chief executive of Melbourne University Press, has been appointed inaugural chair of the Book Council... Continue reading at The Guardian
[ The Guardian | 2015-09-11 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
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Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike. Alongside the uptick in video... Continue reading at PC World
[ PC World | 2015-08-28 00:00:00 UTC ]
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Somalia is holding its first international literary festival in the capital Mogadishu. Continue reading at BBC News
[ BBC News | 2015-08-28 00:00:00 UTC ]
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From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget
[ Engadget | 2015-08-28 00:00:00 UTC ]
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Sir Terry Pratchett fans react to the release of the authors final novel, almost six months after his death. Continue reading at BBC World
[ BBC World | 2015-08-27 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
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In 1996, the first book in the Harry Potter series was released and a publishing phenomenon was born. Continue reading at BBC World
[ BBC World | 2015-08-12 00:00:00 UTC ]
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