Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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The BBC visits Nigeria's Comic Republic - a team inventing and illustrating comic book superheroes with homegrown names. Continue reading at BBC World
[ BBC World | 2016-02-19 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Mary Ann Naples has been named v-p and publisher of Disney Book Group. Naples was most senior v-p and publisher at Rodale, and will be succeeded there by Gail Gonzales, who was v-p and associate publisher at the house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World
[ BBC World | 2016-02-09 00:00:00 UTC ]
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Describe your role. I’m involved in so many aspects of editorial, but the main component of my role is to devise new title ideas and develop them with a strong sense of identity. This includes exploring new designs, authors, artists and concepts. I also oversee the work of the rest of the... Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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Acclaimed art historian and writer Iain Pears is chairing the judging panel for the £10,000 Desmond Elliott Prize 2016. He will be joined by journalist and c.e.o. of website The Pool, Sam Baker, and the literary editor of the Independent on Sunday, Katy Guest. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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A children's book which judges said would grip readers of all ages is named Costa Book of the Year. Continue reading at BBC News
[ BBC News | 2016-01-27 00:00:00 UTC ]
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Novelist William Horwood will be the new chair of the Society of Authors' (SoA) Management Committee. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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The Costa Book of the Year is announced on January 26th. Nick Higham spoke to each of the shortlisted authors, including Andrea Wulf, winner of the biography prize. Continue reading at BBC News
[ BBC News | 2016-01-22 00:00:00 UTC ]
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Writer and critic Blake Morrison is to chair this year’s Goldsmiths Prize – the £10,000 award created by Goldsmiths, University of London, in association with the New Statesman, to reward “boldly original fiction”. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Thirty finalists including 'Between the World and Me' author Ta-Nehisi Coates, author of 'Fates and Furies' Lauren Groff, and 'SPQR: A History of Rome' author Mary Beard are among those up for NBCC Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-19 00:00:00 UTC ]
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Amazon’s been steadily expanding the list of benefits you receive with a $99 Prime membership—two-day shipping, a library of music and movies to stream, the ability to “borrow” Kindle books—and today it added video games to the list. Sort of. Prime members now get 20 percent off video game... Continue reading at PC World
[ PC World | 2016-01-13 00:00:00 UTC ]
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Hodder & Stoughton has acquired two new YA/adult crossover novels from Lauren Oliver. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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After fifth disappearance, umbrella movement’s Agnes Chow criticises China regime in video that has gone viralA young pro-democracy activist in Hong Kong has released a video, which has gone viral, attacking Beijing’s campaign of “political suppression” following the disappearances of five... Continue reading at The Guardian
[ The Guardian | 2016-01-04 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Michael Tamblyn, chief executive of Kobo, offers the business advice he wishes he had been given when he started out, as part of the BBC News series, CEO Secrets. Continue reading at BBC World
[ BBC World | 2015-12-29 00:00:00 UTC ]
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Writer James Heneage, founder of the Ottakar’s chain of bookshops, will chair the final judging panel of the 2015 Costa Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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