Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
News tagged with:
#thought leader
#putting money
#digital operations
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#top publishers
#tv networks
Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kevin delaney
#start publishing
#messaging apps
Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
While comic books based on video games are easy to find, comics about gaming are few and far between. Here are 10 great examples of comic books about gaming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
#comic books
Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#due respect
#global head
Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk media
#short videos
Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android device
#mobile apps
#barnes noble
#tv shows
There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carrie fisher
#joey essex
#prince charles
#idle hands
The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday
[ Digiday | 2016-02-28 00:00:00 UTC ]
More news stories like this |
Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video production
#facebook appeared
#york magazine
#york media
#executive producer
#social platforms
#top priority
Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
#major player
During a keynote at Barcelona's Mobile World Congress, Zuckerberg also pledged his support for Apple in its battle with the government.As expected, Mark Zuckerberg was quick to support Apple in its ongoing standoff with the FBI during his keynote address Monday at the Mobile World Congress in... Continue reading at Fast Company
[ Fast Company | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#virtual reality
The BBC visits Nigeria's Comic Republic - a team inventing and illustrating comic book superheroes with homegrown names. Continue reading at BBC World
[ BBC World | 2016-02-19 00:00:00 UTC ]
More news stories like this |
Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video appeared
#make money
#distributing content
That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse audience
#create content
#brand partnerships
Mary Ann Naples has been named v-p and publisher of Disney Book Group. Naples was most senior v-p and publisher at Rodale, and will be succeeded there by Gail Gonzales, who was v-p and associate publisher at the house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
#named v-
As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World
[ BBC World | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookselling industry
Describe your role. I’m involved in so many aspects of editorial, but the main component of my role is to devise new title ideas and develop them with a strong sense of identity. This includes exploring new designs, authors, artists and concepts. I also oversee the work of the rest of the... Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#buster books
Acclaimed art historian and writer Iain Pears is chairing the judging panel for the £10,000 Desmond Elliott Prize 2016. He will be joined by journalist and c.e.o. of website The Pool, Sam Baker, and the literary editor of the Independent on Sunday, Katy Guest. Continue reading at The Bookseller
[ The Bookseller | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#iain pears
#judging panel
#sam baker
#literary editor
#katy guest
Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming months
#live feed