Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Amazon UK and US is launching Bookaboo as its new original kids series on Prime Video. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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South African bookselling chain Exclusive Books is mourning the sudden death of Lauren Watson, manager of its flagship Hyde Park store in Johannesburg. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
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Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
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The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Simon & Schuster is to publish the autobiography of fashion icon Ralph Lauren next autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Lauren Redniss was awarded the MacArthur Fellowship for her nonfiction graphic storytelling, work that is both grounded and distinctly artful. “Radioactive,” about the relationship between Pierre and Marie Curie and their scientific discoveries, was a finalist for the National Book Award; it was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Looking to revitalize its comics for a new generation of readers, DC is launching Young Animal, a new imprint of edgy superhero titles under the direction of pop music star Gerard Way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Virago has signed a "funny and intimate" memoir from actress and producer Lauren Graham, star of American TV series "Gilmore Girls" and "Parenthood". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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Brussels hasn't always looked kindly on the use of things like online behavioral advertising, and the revised General Data Protection Regulations reflect that. But there are other debates now raging concerning the ePrivacy Directive, and the fallout for both publishers, advertisers, and... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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