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Like all of us who retain an old-fashioned, romantic affection for print magazines, I sometimes find myself wondering which ones will still be around in five years. It’s sort of a mental game I play—"Survivor: Mag Edition." Many of my favorite books will be gone, no doubt—lost to handheld... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-11 04:00:47 UTC ]
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Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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Conde Nast began laying off employees of its corporate sales division this week, according to people with knowledge of the matter. The job cuts could number in the 70s, they said, confirming a Wall Street Journal report from earlier this week.A spokesman for Conde Nast declined to comment.The... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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