#messaging apps

Publishing news tagged with #messaging apps


To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #messaging apps


What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
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Chatbots take the pitch for Euro 2016

Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at 'Digiday'

[ Digiday | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher #grand plans #messaging apps


Why the Washington Post is building chatbots to deliver the news

Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at 'Digiday'

[ Digiday | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #growing audience #messaging apps #f8 conference


In 10 months, Quartz has gone from zero to 200 million video views

Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at 'Digiday'

[ Digiday | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin delaney #start publishing #messaging apps


Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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Popular messaging apps fail EFF's security review

Some of the most widely used messaging apps in the world, including Google Hangouts, Facebook chat, Yahoo Messenger and Snapchat, flunked a best-practices security test by advocacy group the Electronic Frontier Foundation (EFF).The organization evaluated 39 messaging products based on seven... Continue reading at 'PC World'

[ PC World | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #security review #messaging apps #advocacy group #digital communications #published tuesday