What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-03 00:00:00 UTC ]
News tagged with: #facebook messenger #messaging apps

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What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday

[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #messaging apps


One month in: What CNN has learned from Facebook Messenger bots

For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading at AdWeek

[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
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BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek

[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Facebook’s robotic arms and legs are learning faster than ever

Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
More news stories like this | News stories tagged with: #robotic arms #learning faster #sell robots #lot smarter #lot faster #computer scientists #york university


Facebook’s robotic arms and legs are learning faster than ever

Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
More news stories like this | News stories tagged with: #robotic arms #learning faster #sell robots #lot smarter #lot faster #computer scientists #york university


5 things we learned about Facebook content moderation from a Reddit AMA

Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age

[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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James Patterson will preview his next novel in Facebook Messenger

James Patterson, the best-selling book factory in human form, is letting readers interact with the characters from his upcoming novel The Chef by speaking to them through Facebook Messenger. Starting October 30th, you'll be able to receive video and... Continue reading at Engadget

[ Engadget | 2018-10-30 00:00:00 UTC ]
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Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
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Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users

The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-19 00:00:00 UTC ]
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A Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018

Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek

[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Friday Wake-Up Call: Facebook Deals a Blow to Publishers, and Marriott Gets Punished For a Gaffe

GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan... Continue reading at Advertising Age

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Facebook removes Instant Articles from Messenger

Facebook's self-hosted Instant Articles have been dropped from Facebook Messenger. The faster-loading, mobile-optimized versions of articles will still be available in the main Facebook app, just not in the company's messaging tool. While Facebook launched Instant Articles promising much,... Continue reading at Betanews

[ Betanews | 2017-09-12 00:00:00 UTC ]
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Wave Goodbye to Facebook Instant Articles on Messenger

Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek

[ AdWeek | 2017-09-12 00:00:00 UTC ]
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BET made a Facebook Messenger bot for its summer festival

The first wave of publisher Messenger bots focused on sharing content. A second wave, including BET's, is focused on managing and deepening relationships. The post BET made a Facebook Messenger bot for its summer festival appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharing content


Facebook's AI assistant is ready to hang out in Messenger

A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget

[ Engadget | 2017-04-06 00:00:00 UTC ]
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HarperCollins Adds Book Recommendation Bots to Facebook Messenger

The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
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How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
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Why BuzzFeed, Time Inc. are bringing the holiday gift guide to Facebook Messenger

Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #vast library #lifestyle content