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The IT world has undergone some major changes in recent years, but in many cases management hasn't kept up with what's happening, leaving enterprises struggling to keep up with the competition. IT leaders need to understand how they can use resources effectively to drive business growth, find... Continue reading at 'Betanews'
[ Betanews | 2017-01-31 00:00:00 UTC ]
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#big shift
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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#engagement metrics
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#mark zuckerberg
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#falling short
#buy ads
#big shift