Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
News tagged with:
#thought leader
#putting money
#digital operations
Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#month appeared
#betting big
#woven digital
Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#convincing brands
Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive traffic
#developing products
#banner ad
#sales strategy
#media companies
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#two-week period
#constant state
PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#month appeared
#millennial women
#distribution platform
#company --
One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World
[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tough market
#make money
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#facebook announced
#vox media
#creative shop
The Internet hates autoplay video, but it will become even more ubiquitous as media companies aim to generate more video ad revenue. Facebook is leading that charge, driving 3 billion daily video views serving users autoplay video; Twitter and YouTube are testing various forms of autoplay; and... Continue reading at Digiday
[ Digiday | 2015-04-21 00:00:00 UTC ]
More news stories like this |
A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anti-hillary books
#upcoming books
Jordanian entrepreneur Suleiman Bakhit produces superhero comic books for the Arab youth, to counter radical Islamist ideologies. Continue reading at BBC World
[ BBC World | 2015-04-20 00:00:00 UTC ]
More news stories like this |
Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
More news stories like this |
He leaves media arm of Thomson Reuters to join international publishing, events and electronic information group which is owned by DMGTAndrew Rashbass, chief executive of Thomson Reuters media arm Reuters, is leaving the company to become executive chairman of DMGT-owned Euromoney.Reuters... Continue reading at The Guardian
[ The Guardian | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive chair
#thomson reuters
#executive chairman
#interim basis
Former Vice President Dick Cheney and his daughter Liz Cheney plan to publish "Exceptional: Why the World Needs a Powerful America" on Sept. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming book
#daughter aimed
#powerful america
A writer, historian, professor, and part-time vicar's new book shows how she learned to stop seeing reading the Bible as a boring obligation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book shows
Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app. Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amy poehler
#months ago
#holding steady
#poehler starred
#nbc sitcom
#secret world
Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global marketing
#business development
#tv channels
By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#ellen harvey
#publishing business
#consuming content
The new memoir by Julie Andrews will reportedly cover the time period in which she starred in such films as 'The Sound of Music,' 'Mary Poppins,' and 'Victor/Victoria.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julie andrews
#reportedly cover
#time period
#mary poppins
The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leaving facebook
#host content
#national geographic
#billion users