Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
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Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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John Sutherland, a former judge and chair of the Man Booker prize, is to chair the judging panel... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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The editor of the London Evening Standard, Geordie Greig, is to chair the panel of judges for the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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Falco creator Lindsey Davis has become the new chair of the Society of Authors, vowing to... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News
[ BBC News | 2011-11-04 00:00:00 UTC ]
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Lauren Myracle, the author of Shine, withdrew from the shortlist for the National Book Awards on Monday, soon after she was mistakenly named a finalist by the National Book Foundation. Continue reading at The New York Times
[ The New York Times | 2011-10-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 06/10/2011 - 15:26 Library campaigner Lauren Smith has been elected as vice-president of the Chartered Institute of Library and Information Professionals. Smith, a learning and teaching support officer at the University of Leeds, will serve for... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 07/09/2011 - 10:00 Man Booker chair of judges Stella Rimington has defended this year's shortlist, saying "take it or leave it", in a speech at the party held to celebrate the list in London's Kensington Gardens last night. Speaking to... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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Magazine publisher Future has appointed a new non-executive chairman, Peter Allen, who will take over from longtime incumbent Roger Parry in the autumn. Continue reading at Media Week
[ Media Week | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:45 The Orange Prize for Fiction has appointed author Joanna Trollope as its chair of judges for 2012, only the second time a novelist has chaired the prize. Kate Mosse, author and co-founder and honorary director of the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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This morning, the Readers Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 15:30 Transworld has acquired three historical crime novels by Andrew Swanston, former Waterstone's director and chairman of Methven's. Assistant editor Emma Buckley bought world rights in the trilogy directly from the author.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Publication Date: Tue, 19/04/2011 - 08:35 Andrew Motion is to chair the judging panel for the Forward Prizes for Poetry 2011, as the awards celebrate their 20th year. The former poet laureate will be joined on the judging panel by historian Antonia Fraser, assistant books editor at the Daily... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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