IAB Taps Tremor Video's Lauren Wiener as New Chair

Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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VIDEO: Children on their favourite books

To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News

[ BBC News | 2013-10-08 00:00:00 UTC ]
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Timothy Leary-developed video games found in New York Public Library archive

The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget

[ Engadget | 2013-09-30 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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VIDEO: Stephen King returns to The Shining

The best-selling author behind The Shining has returned to its central character, 36 years after the book was first published, for his latest novel. Continue reading at BBC World

[ BBC World | 2013-09-19 00:00:00 UTC ]
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Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
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J.K. Rowling will write new movie set in 'Potter' universe (+video)

J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
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iRobot CEO Colin Angle on the shortcomings of humanoid robots (video)

Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
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VIDEO: E-book extras spell change for books

With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
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VIDEO: Book festival 'stripped' for comics

Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World

[ BBC World | 2013-08-23 00:00:00 UTC ]
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VIDEO: How to make money from ebooks

With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World

[ BBC World | 2013-08-22 00:00:00 UTC ]
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VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
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Ron Burgundy will write a memoir (+video)

Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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Time Inc. Launches Documentary Video Unit

Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Warner to chair judges for Man Booker International 2015

Writer Marina Warner is to chair the 2015 Man Booker International prize. The £60,000 prize... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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VIDEO: Meet the Author: Ben Wilson

Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News

[ BBC News | 2013-07-31 00:00:00 UTC ]
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VIDEO: How to Make the Perfect Comic Book TV Show

As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
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VIDEO: Music to read books by

The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News

[ BBC News | 2013-07-22 00:00:00 UTC ]
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Comic-Con 2013: A look at past comic books and a glimpse of the genre's future (+video)

Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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'Saving Mr. Banks' trailer explores how 'Mary Poppins' was adapted for the big screen (+video)

'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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