Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other top publishers like Hearst Magazines and Condé Nast had already entered the video space in recent years—but for Time Inc., it signaled an important step forward. And now, after a long wait and a new CEO, it’s finally ready to roll. “When I got here, there were certain brands doing things individually [with video], but there wasn’t a centralized, strategic vision throughout the company. There wasn’t a high level of commitment,” said McCabe. His first big challenge, he said, was “bringing everyone together so that we were all headed in the right direction.” To that end, he made about a dozen hires, placed exec producers to oversee each brand vertical and, just recently, did a casting call for on-screen talent. A new studio with livestreaming capabilities was built in the New York offices, while video facilities in Birmingham, Ala. (where most of the Lifestyle group is based), expanded. Meanwhile, when it came to a content strategy, McCabe wanted to focus on certain categories—namely, live programming and franchise-based shows—that would differentiate Time Inc.’s offerings. The first big launch, in June, was Sports Illustrated’s live daily video show, SI Now, followed by a weekly... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-16 00:00:00 UTC ]
Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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This month Slate’s Audio Book Club hits the road for a live show at Town Hall Seattle. Dan Kois, Hanna Rosin, and special guest star Hugh Howey (Wool) discuss Kurt Vonnegut’s classic novel of war and space aliens, Slaughterhouse-Five. The trio discuss Vonnegut’s deep depression, the way Billy... Continue reading at Slate
[ Slate | 2014-03-08 00:00:00 UTC ]
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Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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