Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium publishers and the advertisers they attract into the programmatic pool. This year the IAB has appointed Lauren Wiener, president of buyer platforms at video ad network Tremor Video, cuing its concentration on video ads and TV ads that can be sold and targeted like digital ads.Video and TV, which are more lucrative than display and banner ads, have become chief concerns for the IAB because making money is another. The theme of the IAB's Annual Leadership Meeting this year, which kicks off on Sunday, is "The Next $50 Billion," a reference to the $50 billion that U.S. advertisers were on track to have spent on digital advertising last year based on the IAB's revenue studies for the first three quarters of the year.Ms. Wiener "speaks not just as an intellectual and thought leader, although she definitely is, but she speaks as a practical leader as well who is responsible for putting money in the bank and giving people jobs," said IAB President-CEO Randall Rothenberg, who said he is "deeply focused" on the blurring of the lines between TV and digital video. He pointed to Ms. Wiener's sales and operations experience as qualities that contributed to her appointment. She ran Meredith Corporation's... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
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Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company
[ Fast Company | 2015-01-24 00:00:00 UTC ]
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Nick Higham talks to Emma Healey, whose book Elizabeth is Missing, has won the Costa first novel award. Continue reading at BBC News
[ BBC News | 2015-01-21 00:00:00 UTC ]
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Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News
[ BBC News | 2015-01-20 00:00:00 UTC ]
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Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Author Robert Harris will chair the judging panel for the 2014 Costa Book of the Year. He will be joined by writers Maggie O’Farrell, Bernadine Evaristo, Jonathan Stroud, Owen Sheers and Wendy Moore, actress Dame Diana Rigg, the BBC’s economics editor Robert Peston, and actress Samantha... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize. Continue reading at BBC World
[ BBC World | 2014-11-28 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Jodi Picoult's latest book explores a mother-daughter relationship and was inspired by the author's youngest daughter leaving home Continue reading at BBC World
[ BBC World | 2014-11-04 00:00:00 UTC ]
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Watch videos from Books in Browsers 2014, where speakers presented cutting-edge ideas and projects in digital book publishing, as well as ideas on the future of ebooks, authors and reading. The post Books in Browsers 2014 Video Playlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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Watch the live stream video from Books in Browsers 2014, a summit for developers and designers working in the book publishing industry. The post Books in Browsers V: Live Stream Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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