How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays videos without sound. That helped PopSugar rack up 18.5 million monthly Facebook views in February, according to the company -- more than the 15 million monthly views it draws on YouTube, as measured by OpenSlate. The post How PopSugar went from zero to 14 mil. Facebook video views a month appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-27 00:00:00 UTC ]
News tagged with: #month appeared #millennial women #distribution platform #company --

Other Publishing stories related to: 'How PopSugar went from zero to 14 mil. Facebook video views a month'


How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #millennial women #distribution platform #company --


Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video team #business insider #social distribution #social teams


Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #betting big #woven digital


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday video #video publishers


Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video views


Facebook wants longer videos, but takes away key view metric

Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #longer videos #page owners


Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #months ago


Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer


In 10 months, Quartz has gone from zero to 200 million video views

Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday

[ Digiday | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin delaney #start publishing #messaging apps


How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday

[ Digiday | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #greater emphasis


Snapchat getting 6 billion video views daily, but how does it compare to Facebook's 8 billion?

Days after Facebook announced that its users watched videos 8 billion times a day,  Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek

[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with: #provide details #publishing partners


Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company

[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #media industry #simply don #big problem #good doctor


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video


Video publishers on what happens after Facebook stops subsidizing video content

No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #leaving facebook


Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #video series #good sign


Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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