How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays videos without sound. That helped PopSugar rack up 18.5 million monthly Facebook views in February, according to the company -- more than the 15 million monthly views it draws on YouTube, as measured by OpenSlate. The post How PopSugar went from zero to 14 mil. Facebook video views a month appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-27 00:00:00 UTC ]

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Zestworld Launches Digital Comics Venture with $9 Million in Funding

Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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'The Receipts Podcast' hosts bring 'ultimate guide for Millennial women' to Headline

Headline will publish Keep the Receipts by the presenters of "The Receipts Podcast", Tolani Shoneye, Audrey Indome and Milena Sanchez.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 13:32:31 UTC ]
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Asian-American Identity: Gold House Book Club Opens This Month

'Championing authentic Asian representation through media to reshape public opinion,' Gold House opens a new book club. The post Asian-American Identity: Gold House Book Club Opens This Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 19:22:27 UTC ]
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Endeavor Business Media Announces Several New Hires | People on the Move

[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
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Do millennial women really need the book ‘How to Skimm Your Life’? Give us more credit.

This guide, from the women behind theSkimm, is what you’d expect: A chatty collection of information and advice. Continue reading at The Washington Post

[ The Washington Post | 2019-06-24 14:44:00 UTC ]
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Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Harry Potter's female readers now driving the boom in 'grip lit'

Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian

[ The Guardian | 2016-03-17 00:00:00 UTC ]
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Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek

[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Changing the Perception of Self-Publishing

Josh Brody, CEO of Pronoun (ex-Vook), outlines his company's aims in refashioning itself as an author-first digital publishing and distribution platform. The post Changing the Perception of Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
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Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this


Rakuten to buy OverDrive for £275m

Japanese e-commerce company Rakuten is to buy OverDrive, which provides an ebook library lending platform, for $410m (£275m) in cash. The move will help Rakuten to expand into "new market segments". OverDrive is a distribution platform which supplies ebooks, audiobooks, music and streaming... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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New Fantasy Writers and Internet-Haters Dominate Our Favorite Books This Month

While January can suffer from a post-holiday publication lull, it's a great time room for cooler, less conventional reads. The post New Fantasy Writers and Internet-Haters Dominate Our Favorite Books This Month appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-29 00:00:00 UTC ]
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Apple’s iBookstore Growing at One Million Users Per Month

Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month

It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-12-24 00:00:00 UTC ]
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A Stellar New Fantasy Novel and 4 Other Books We’re Reading This Month

This month, we’re balancing some quick reads---a Jonathan Franzen-blessed debut and a slim companion volume from one of our favorite new(-ish) fantasy writers---with Walter Isaacson’s latest blockbuster on the history of technological innovation, along with a few other selections. Attention,... Continue reading at Wired

[ Wired | 2014-10-28 00:00:00 UTC ]
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Amazon lands major textbook distribution deal in Brazil

Amazon began its retail life as an online book distributor, though it's something we rarely consider the company now -- unless you choose to count digital versions for Kindle and Kindle apps. However, a thriving market for textbooks exists and that has become a recent focus for the company --... Continue reading at Betanews

[ Betanews | 2014-03-18 00:00:00 UTC ]
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Vook Debuts Free E-book Sales Tracking Service

Vook, a digital publishing and distribution platform, is launching Author Control, a new data service that allows authors and publishers to track ebook sales and unit downloads across every major retail channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Vook Acquires Booklr

Vook, a digital publishing and distribution platform, has acquired Booklr, a real-time data and analytics service for authors and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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