Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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A group of Cambridge schoolchildren have been given access to Amazon's drone development laboratory in the city, in a tour described as the first of its kind in the world. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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The full programme for this year’s FutureBook Conference has been revealed, including speakers ranging from Hachette UK c.e.o. Tim Hely Hutchinson, Mendeley founder Jan Reichelt, Storytel’s Jonas Tellander, Bonnier AB’s chief digital and technology officer Anki Ahrnell and Neon Play founder Oli... Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Three decades after its founding, Amistad continues to be a major platform for diversity in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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Hachette UK is investing in financial education workshops for under-30s to be offered to staff "several times a year in line with demand". Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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The FTC is suing predatory journal publishing company, OMICS Group, for hiding fees and deceiving researchers. It's a first for the largely unregulated industry. The post The FTC Is Cracking Down on Predatory Science Journals appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-19 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Brussels hasn't always looked kindly on the use of things like online behavioral advertising, and the revised General Data Protection Regulations reflect that. But there are other debates now raging concerning the ePrivacy Directive, and the fallout for both publishers, advertisers, and... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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Lancashire County Council has decided to press ahead with plans to close more than 20 libraries after a 12-week consultation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Total revenue at Amazon rose 31% in the second quarter of 2016 and profits jumped. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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A spokesperson for Pearson UK has said the company is "80% of the way there and ahead of plan" on its latest job-cutting restructure, as the wider company looks to make £250m annualised cost savings globally this year plus a further £100m in 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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A comic-artist-by-day come super-villain-wrestler-by-night has been helping inspire the youth of Auckland. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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With a new editor-in-chief at the helm, the online literary magazine will recommit to its mission after a summer submissions hiatus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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