Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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A 68-year-old man who was rejected by the prestigious Iowa Writers' Workshop has filed a complaint with the U.S. Department of Education, claiming he was discriminated against because of his age. Dan Thomson, a former lawyer and self-published author, was among the 97% of applicants to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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Handmaids are descending on London today to mark the finale of Channel 4's popular television series adaptation of Margaret Atwood’s The Handmaid’s Tale (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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“True mindfulness,” one illustrator discovers, lies somewhere “halfway between intense focus and zoning out.” When HarperCollins first approached me in 2015 about illustrating coloring books for adults, I was skeptical. The coloring fad had already become ubiquitous by then, as a kind of mental... Continue reading at Fast Company
[ Fast Company | 2017-07-11 00:00:00 UTC ]
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A five-week summer program created by the L.A. Review of Books is currently underway at USC to help people break into the publishing industry. But that industry, despite having some local stars, is centered 3,000 miles away. “We do want to make people job ready," said LARB publisher and editor... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-09 00:00:00 UTC ]
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Ebury has acquired an Alice in Wonderland themed political parody telling the story of Brexit. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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The Society of Young Publishers London committee has launched a new series of monthly workshops for aspiring publishing professionals. Continue reading at The Bookseller
[ The Bookseller | 2017-04-14 00:00:00 UTC ]
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Sarah Minty, vice chair of SYP London, says future publishers need to do more than just love books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Bloomsbury Children’s Books has bought world rights to a debut YA novel by Mary Watson and one other title ahead of Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Debutant Elisabeth Norebäck has racked up at least 10 international deals for her debut psychological thriller In My Blood ahead of the London Book Fair, with world English rights pre-empted by Penguin Random House US. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
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As more publishers look to rights and licensing for revenue, London Book Fair's long-running Introduction to Rights program takes on new value. The post At London Book Fair: Need for Revenue Gives New Traction to Rights Workshop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-02 00:00:00 UTC ]
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David Walliams has splashed into the UK Official Top 50 number one spot with Blob (HarperCollins Children's), for his 23rd overall top spot and his 10th inside the last 52 weeks. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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Like other ex-presidents, Obama is now freer to enjoy the great pleasure of a good book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-01-13 00:00:00 UTC ]
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The audiobooks story of the year in 2016 was—again—the continued strong sales growth of the digital audio market, and many audio publishers expect to see more gains in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Thank you for telling us once again which books we need to read over the next 12 months (Book ahead, Review, 7 January). But how do you know? Presumably no one at the Guardian has read all these books, since they have not yet been published. Nor, it is fair to assume, have you read all the other... Continue reading at The Guardian
[ The Guardian | 2017-01-09 00:00:00 UTC ]
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Despite the contentious presidential election, sales at indie bookstores are expected to be up slightly last year, edging out what had been for many a record year in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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For those upset after hearing Google senior vice president Hiroshi Lockheimer dispel the long-circulated rumors that the two operating systems would one day merge, there may be a sliver of hope that doesn't involve Google.Lenovo's Yoga Book is a 2-in-1 tablet/laptop hybrid that runs either... Continue reading at PC World
[ PC World | 2016-12-19 00:00:00 UTC ]
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