Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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Following the release of German book market data from 2018, the country's publishers turn their attention to issues facing their industry in 2019. The post The German Book Market in 2018, and a Look Ahead to 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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Virago is publishing Eliot Among the Women by TS Eliot biographer Lyndall Gordon, a book exploring the impact of the women in Eliot's life on his work following the release of decades-confined correspondence. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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Carcanet Press is launching a rebrand to mark the beginning of the publisher’s 50th anniversary year. Continue reading at The Bookseller
[ The Bookseller | 2019-01-12 00:00:00 UTC ]
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The French Competition Authority has cleared Vivendi’s takeover of Editis, the second largest French book publisher, from Planeta of Spain for €900m. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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Leodora Darlington, publishing executive at Bookouture, has launched Owned Voices - a creative writing workshop focused specifically on nurturing writing talent from traditionally underrepresented backgrounds in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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As the world's largest book industry trade show prepares to undergo some construction updates in coming years, this year's longtime Frankfurt sponsor announces key programming events for the upcoming book fair. The post Industry Notes: Copyright Clearance Center’s Frankfurt Programming; Changes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-27 00:00:00 UTC ]
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A design studio that turned to book publishing, and made a mark with its Russian Criminal Tattoos series, has more Soviet-themed treats up its sleeve in the form of three titles released this month. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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From mystery, history and political hot buttons to romance, memoir, and a children's book, this rights roundup–on the run-up to Frankfurt–finds us looking at work from seven nations and selling into more than three times that many territories and/or languages. The post Rights Roundup: Ten Titles... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
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Despite another quarter in which sales fell and losses increased, Barnes & Noble executives suggested that improvement could be coming with positive comp sales for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Days before it goes on sale, Bob Woodward's new book from Simon & Schuster tops retail listings, buoyed by an op-ed from inside an embattled Trump White House, and making robust foreign rights sales. The post Simon & Schuster’s Woodward Book on Trump Racks Up Rights Sales Ahead of Its... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-06 00:00:00 UTC ]
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The Washington Post, The Guardian, Mic and others have shut down their chatbots, but Quartz is ramping up bot development. The post Quartz forges ahead, but other news publishers shut down chatbots appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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The Publishers Association released 2017 statistics on the UK book market, emphasizing strong export sales and the book industry's economic contribution ahead of Brexit. The post Flexing Export Muscle Ahead of Brexit: The UK’s Publishers Association Releases Its 2017 ‘Yearbook’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-19 00:00:00 UTC ]
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Ahead of Donald Trump’s visit to the UK, John Murray has revealed it is publishing a book of the US president's "tweet highlights". Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Chelsea Clinton is "excited" to be a part of the trend for feminist children’s books, she told The Bookseller ahead of her appearance at the Edinburgh International Book Festival. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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The market is 'robust and solid,' the BookExpo audience hears from three of the biggest books CEOs in the world. It's just the consumers who keep changing. The post BookExpo’s Roundtable With CEOs Cites Stability, Growth, Promise for Books Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-01 00:00:00 UTC ]
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Publishers are urging the UK government to support measures that would allow VAT to be removed on ebooks, audiobooks and online newspaper and magazine subscriptions in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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A 20% increase in its consumer group contributed to double-digit gains in sales and earnings at Bloomsbury for 2018. The U.K. house has ambitious plans for the current year, including an acceleration of its growth in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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A wartime tale with a Senegalese protagonist in France, a generational family drama from Georgian author Nino Haratischwili, a Catalan classic, two books for young readers, and the Orient Express with Agatha Christie aboard—all are in our pre-BookExpo rights roundup. The post Rights Roundup:... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-22 00:00:00 UTC ]
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