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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at 'Digiday'
[ Digiday | 2024-04-10 04:01:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at 'AdWeek'
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Following the release of German book market data from 2018, the country's publishers turn their attention to issues facing their industry in 2019. The post The German Book Market in 2018, and a Look Ahead to 2019 appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at 'Digiday'
[ Digiday | 2016-10-12 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at 'The New York Times'
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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