Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies need creative types on payroll to make this authentic. In some cases, bot developers are coming up with entire backstories for their bots, including their hopes and fears. The post Brands and publishers turn to actors and comedians to give chatbots personality appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-12 00:00:00 UTC ]
News tagged with:
#publishers turn
#tech giants
#competitive advantage
Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#competitive advantage
#tech giants
#hiring writers
#publishers turn
Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | All news stories tagged with:
#self-help book
#pan macmillan
#sexual assault
#future publishing
#russell brand
#future books
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post youtube
With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer revenue
#news publishers
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entry point
#fast company
#media partners
#core business
#content marketing
#original content
Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content companies
#give facebook
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#closed doors
#media briefing
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digiday+ research
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#publishers turn
#social platforms
The publishers and booksellers of Germany are developing a special 2024 World Book Day campaign for April 23. The post World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-08 20:04:30 UTC ]
More news stories like this | All news stories tagged with:
#world book
#give books
OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#limited resources
Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adding titles
The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate
[ Slate | 2023-09-19 09:50:00 UTC ]
More news stories like this | All news stories tagged with:
#private equity
Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian
[ The Guardian | 2023-08-09 10:49:24 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
#memoir
#deeply personal
#nicola sturgeon
#revealing memoir
Romance novels are associated with mass market paperbacks, but they deserve a collectible hardcover option, too. Continue reading at Book Riot
[ Book Riot | 2023-07-13 10:31:00 UTC ]
More news stories like this | All news stories tagged with:
#romance novels
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#recently launched
#publishers turn
Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette
#amazon prime
#literally made
#hachette books
#company launched
#book publishing
#kamala harris
We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing program
#andrea chambers
In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#shine bright
#black women
#personal history
#danyel smith
#pop music
The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#large part
#harpercollins imprint
#shannon bream