Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
News tagged with:
#consumer experience
#american society
#magazine editors
Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age
[ Advertising Age | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#year ahead
#reading books
In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia's market within two years and audiobooks are showing new strength as well. The prime challenge: piracy. The post One Analyst’s 2018 Look-Ahead: Russian Digital Content Set to Grow appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
More news stories like this |
Nine publishers and industry partners tell us how they plan to get the job done. The post Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-03 00:00:00 UTC ]
More news stories like this |
The French Competition Authority has authorised the takeover of La Martinière Groupe by Media Participations, which will create the third largest book publisher in France after Hachette Livre and Editis. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media participations
#hachette livre
Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year ahead
Three weeks after actress and comedian Charlyne Yi leveled sexual harassment charges against Giuseppe Castellano, an executive art director at Penguin Workshop, he has stepped down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Sam Missingham, founder of book website Lounge Books, is launching two new workshops for authors on audiobooks and getting published. Continue reading at The Bookseller
[ The Bookseller | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sam missingham
Following its annual PubU conference, the ECPA launched a new Art of Writing conference in Nashville, Tenn., on Nov. 8, attracting over 100 authors ahead of its 18th annual Christy Awards gala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christy awards
#writing conference
Allen & Unwin had cancelled plans to print Clive Hamilton’s Silent Invasion over fear of legal action by the Chinese governmentProminent Charles Sturt University author and ethicist Professor Clive Hamilton says his book exposing the Chinese Communist party’s activities in Australia will... Continue reading at The Guardian
[ The Guardian | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silent invasion
#legal action
#chinese government
#previously reported
Singapore Book Publishers Association president Peter Schoppert sees mobile as huge and publishers 'stepping up their game' before StoryDrive Asia. The post Ahead of StoryDrive Asia: A View From the Singapore Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#storydrive asia
With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
More news stories like this |
Illustrated children's book press Templar Publishing has unveiled a new brand identity ahead of its 40th anniversary next year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#40th birthday
#illustrated children
#40th anniversary
A Swedish debut historical crime thriller and a grief memoir about an American-Canadian astronomer’s husband are among the books taking off in multiple territories just ahead of this year's Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish thriller
#multiple territories
'Copyright has come to be seen by many outside our industry as an inhibitor to creativity,' writes Michael Healy ahead of a session at Frankfurt Book Fair. The post Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#michael healy
‘Copyright has come to be seen by many outside our industry as an inhibitor to creativity,’ writes Michael Healy ahead of a special session at Frankfurt Book Fair on proliferating international challenges. By Porter Anderson, Editor-in-Chief | @Porter_Anderson With Michael Healy, Exec. Director,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#publishers appeared
#michael healy
#porter anderson
#editor-in-chief @porter_anderson
Frankfurt Book Fair's year-'round network of outreach events includes international workshops for publishers to cultivate emerging world markets. The post A Publishers’ Workshop in the Philippines: Southeast Asian Literature in the Spotlight appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spotlight appeared
In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book?... Continue reading at The Guardian
[ The Guardian | 2017-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
#internet fame
Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
More news stories like this |
Waterstones in Tottenham Court Road (TCR) is set to be “transformed into Lyra’s Oxford” the night before Philip Pullman’s first Book of Dust novel is published. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip pullman
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily roundup
#keeping track
#video ads
#limited test
#journal notes