Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make... Continue reading at AdWeek
[ AdWeek | 2018-05-07 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Industry figures have outlined their hopes and fears for Waterstones following its acquisition by hedge fund Elliott Advisors last week. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Publisher Sarah Odedina is launching a new workshop for aspiring children’s authors and will give away 10% of the tickets to black, Asian and minority ethnic writers. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Workshops and masterclasses are part of the plan for events in July's three-day 'Man Booker 50' celebration of a half-century of Man Booker Prize for Fiction awards. Tickets now are on sale. The post ‘Man Booker 50’ Celebration Features Stars, Commentary, Workshops appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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Former FBI director James Comey likens Donald Trump to a mafia boss and his presidency to a "forest fire" in his new book publishing next week. Continue reading at The Bookseller
[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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The Federal Trade Commission confirmed Monday that it opened an investigation of Facebook and the Senate Judiciary Committee called on the company’s chief executive, Mark Zuckerberg, to testify as scrutiny mounts over the social media giant’s handling of user data. The unfolding crisis at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
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The Federal Trade Commission confirmed Monday that it has opened an investigation into Facebook Inc.'s privacy practices. The social media giant’s stock quickly dropped more than 5% before recovering somewhat. Around 10:20 a.m. Pacific Time, Facebook shares were down 1.8% at $156.41 — down 19%... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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Bloomsbury Publishing has said it achieved "excellent sales" in January and February this year and revealed its annual profits are performing "well ahead" of expectations. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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William Morrow has bought North American rights to Taylor Adams’ thriller No Exit in a mid-six figure deal struck ahead of London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
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World Book Day organisers have said all events for the Biggest Book Show on Earth tour will go ahead despite the snow, although some authors have had to cancel their school appearances. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Brandon Hobson, author of 'Where the Dead Sit Talking,' picks novels by James Welch, Louise Erdrich, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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'The Power of Reading' is the message to Taiwan's consumer base at this year's Taipei International Book Exhibition, while Frankfurter Buchmesse's professional program there examines changes in business, markets, and sales. The post Looking Ahead to Taipei International Book Exhibition: An... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-02 00:00:00 UTC ]
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Global illustrated publisher Quarto has said it achieved "strong trading" over the second half of the year and holidays, with its children's business "once again showing growth". Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading at Betanews
[ Betanews | 2018-01-29 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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First on the calendar is Edinburgh's Scottish Book Trade Conference in February. And in April, London Book Fair's Quantum conference's programming is featuring audiobooks and seld0m-heard voices. The post Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-16 00:00:00 UTC ]
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Among unknowns facing the UK book industry this year, the idea of a Waterstones sale is among the most vexing. There's one point of agreement: Industry players would like managing director James Daunt to stay in place. The post Industry Insiders: What’s Ahead for the UK’s Leading Bookseller... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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