Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Hachette has launched a football-themed app based on the BAFTA-winning and multi-million selling game New Star Soccer. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple lawsuits against the media company, the... Continue reading at AdWeek
[ AdWeek | 2016-05-27 00:00:00 UTC ]
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The Australian book industry awards night heard proposals would reduce authors’ control of copyright and flood market with cheap overseas editionsMagda Szubanski said she would consider leaving the country and called for writers to go on strike. Richard Flanagan called for the resignation of... Continue reading at The Guardian
[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Dichotomies of local and global, major and modest, resonated throughout the International Publishers Association's 31st Congress, convened in the run-up to London Book Fair. The post Ahead of LBF at IPA Congress: Many Publishers, Great and Small appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June. The post TV Guide Names New Leadership Ahead of Redesign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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The London Book Fair, which runs next month (12th–14th April) is getting “more significant all the time”, with the British event still very much a place where deals are cut, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-03-19 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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French publishers and booksellers are up in arms over an agreement with the Education Ministry’s multimedia arm for Amazon’s Kindle Direct Publishing to hold workshops in France to promote self-publishing by teachers and others in the education community. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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Bankrupt newspaper publisher Freedom Communications confirmed Friday that a group of inside investors, including developer Mike Harrah, has submitted a bid for the company's assets. That sets up a three-way competition for Freedom, the owner of the Orange County Register and Riverside... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-12 00:00:00 UTC ]
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Harry Potter fans in Native American communities are disappointed with the depiction of their cultures and history in the British novelist's latest stories. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-12 00:00:00 UTC ]
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The arguments for and against the relaxation of Sunday Trading laws have ramped up ahead of a key vote on the proposal in the House of Commons today. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Lagardere reported that EBIT rose by 1 million euros in 2015 over 2014, to 198 million euros, in its publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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