Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-23 00:00:00 UTC ]
In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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MacLehose Press has acquired a new novel by Swiss author Joël Dicker, author of The Truth About the Harry Quebert Affair. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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A year after Marlon James and his indie press Oneworld beat publishing giants to win the Man Booker, three independent publishers have made the 2016 longlist. But what effect does the ‘mother of all prizes’ have on tiny teams?Man Booker 2016 longlist – in picturesAlongside heavy hitters such as... Continue reading at The Guardian
[ The Guardian | 2016-07-29 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek
[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it... Continue reading at Digiday
[ Digiday | 2016-06-21 00:00:00 UTC ]
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Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday
[ Digiday | 2016-06-16 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at Digiday
[ Digiday | 2016-06-10 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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