Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-23 00:00:00 UTC ]
Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian
[ The Guardian | 2016-10-04 00:00:00 UTC ]
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An offbeat look at the carpets adorning the UK’s largest chain of pubs, Kit Caless' Spoon’s Carpets: An Appreciation has the feel of a festive bestseller, says Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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New works by J.K. Rowling, including two short story collections and 'Hogwarts: An Incomplete and Unreliable Guide,' occupy three of the top five slots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' continues its domination of the iBooks chart as it nets another #1 slot, followed by Amy Schumer and Paula Hawkins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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J.K. Rowling and Paula Hawkins kept their #1 and #2 slots, respectively, on the iBooks bestsellers list as 'Harry Potter and the Cursed Child: Parts 1 and 2' and 'The Girl on the Train' continue to captivate audiences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Independent publisher RedDoor has signed up "industry veterans" Nicholas Brealey and Jonathan Harris as investor-advisors as the company expands its staff and publishing operation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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The Boy Who Lived returns to the iBooks Bestseller list as the Book That Sold, J.K. Rowling's 'Harry Potter and the Cursed Child Parts One and Two,' rides the broomstick of public fervor to #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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