How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-23 00:00:00 UTC ]

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Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek

[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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'Little Miss Inventor' joins the Mr Men brand

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[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

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[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign

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[ Publishing Perspectives | 2017-11-15 00:00:00 UTC ]
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Alexa and Hearst Team Up on ‘Voice-First’ Brand

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[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

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[ AdWeek | 2017-11-13 00:00:00 UTC ]
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'Strong' third quarter for Hachette despite Potter fall-off

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[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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[ AdWeek | 2017-11-02 00:00:00 UTC ]
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When Building Their Brands, Two Retailers Look to the Power of Print

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[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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Can Volkswagen Rebuild Its Brand?

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[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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With Three-Book Deal, Martha Stewart Re-Ups at Clarkson Potter

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[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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System76 'Lemur' and 'Galago Pro' Ubuntu Linux laptops get 8th gen Intel Core CPUs

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[ Betanews | 2017-10-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-09-27 00:00:00 UTC ]
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With No Potter, Sales Plunged at Scholastic in Q1

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[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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DHH Literary Agency to hold second round of pitching sessions

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[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Intel's 8th-gen Core CPUs could boost laptop performance by 40 percent

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[ PC World | 2017-08-23 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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