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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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A bookshop in the old days seemed a kind of antechamber to Fairyland. Not so today, when books are done up like gaudy confectionery and treated like merchandiseTo stand in a certain kind of modern bookshop is to feel like Walpoles learned blockhead, whose only merit was that he had read more... Continue reading at 'The Guardian'
[ The Guardian | 2014-10-24 00:00:00 UTC ]
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