Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Fortified by advice and tips from Ann Patchett and Emma Straub, her fellow authors-turned-indie-booksellers, the author of 'Fates and Furies' and 'Matrix' readies to open her new bookstore, the Lynx, in downtown Gainesville, Fla., this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-18 04:00:00 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Called by some 'the father of Indian publishing,' publisher Asoke Ghosh was active in the International Publishers Association's work. The post Remembering India’s Asoke Ghosh: ‘Friend, Mentor, and Guide’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-06 23:12:12 UTC ]
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The country's third largest trade publisher will mark its 100th anniversary with a series of events, starting with the release of the Simon & Schuster 100, a selection of titles that the company says reflects the scope of its publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Matar won a Pulitzer Prize for his memoir, “The Return,” mourning his homeland and his father. In his new novel, he turns to the untranslatability of exile — and friendship. Continue reading at The New York Times
[ The New York Times | 2024-01-10 10:01:03 UTC ]
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In October, I received an email from an editor at Toronto-based Coach House Books. It was a simple request for me to provide a blurb for the book jacket of the latest book by R.M. Vaughan, the brilliantly titled Pervatory. Except there wasn’t anything simple about it: Vaughan, who I referred to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-20 09:49:37 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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The 90s were a decade of carefree optimism and comically low stakes. Matthew Perry’s death brings us crashing back into the now In 2004, the author Damian Barr published Get It Together: Surviving Your Quartlerlife Crisis. Barr would go on to write poignant and beautiful books (including the... Continue reading at The Guardian
[ The Guardian | 2023-10-30 18:37:24 UTC ]
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Jenée Desmond-Harris is joined by best-selling author of Bad Feminist and Opinions, Roxane Gay. Continue reading at Slate
[ Slate | 2023-10-20 09:00:00 UTC ]
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