Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
Website security questions stress me out. How am I supposed to choose and remember a favorite book or favorite teacher? What if I’ve never had a pet? What if my high school’s mascot was a battered bronze lamp that was ceremonially passed from the graduating senior class president to the incoming... Continue reading at Slate
[ Slate | 2016-03-23 00:00:00 UTC ]
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From lifestyle aids to productivity tools, travel planners to social media, here are the apps that should have a place on your homescreenA recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and... Continue reading at The Guardian
[ The Guardian | 2015-09-20 00:00:00 UTC ]
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Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Susan Klebold, whose son Dylan was one of the two boys who killed 12 students and wounded 24 others at his high school in Columbine, Co., in 1999, has sold a memoir to Crown Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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When Leonard Maltin was 17 years old, a teacher at his high school in Teaneck, N.J., set up a meeting between Maltin and Patrick O’Connor, an editor at Signet Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
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Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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