Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books and the wider “Wizarding World" -- make its debut. Meanwhile, Harry Potter fan site MuggleNet.com has also launched a new global initiative inspired called #PotterItForward, which encourages passionate fans of J.K. Rowling’s mega-hit books to leave emotional and inspiring notes for the new generation reading the books for the first time. Users are not only leaving heartfelt messages on post-it notes in copies of the books across bookstores and libraries but also sharing their notes socially on Twitter, Facebook and Instagram using the hashtag #PotterItForward. The post How the Harry Potter brand is pitching itself to Gen Z appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-23 00:00:00 UTC ]
As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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Thomas Taylor, illustrator of the original Harry Potter editions, has signed a six-figure deal with Walker for a new trilogy. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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John Blake Publishing, part of Bonnier Publishing UK, is releasing a "definitive" biography of Prince Harry by journalist and author Angela Levin. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Kate Harris, m.d. of Oxford University Press’ Oxford Education division, is to retire from her role in the last quarter of this year. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin... Continue reading at Advertising Age
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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