Brands built to last a lifetime are the key to consumer karma

Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week, which offers a step-by-step guide to resisting a system it says is trying to make us “broke and lonely”.Tara Button has written A Life Less Throwaway because, she says: “Our lives have become stuffed full of things that let us down, cause our stress levels to skyrocket and our bank accounts to empty.” From stockings to scissors to smartphones, her mission is to find objects so durable you’ll only have to buy them once. But first we have to change our mindset, she says, from endless, low-quality disposable purchases to a new way of thinking she calls “mindful curation”. Related: What do you mean we need a new cooker? We only got it in 1963 Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-02-04 00:00:00 UTC ]
News tagged with: #book published #step-by-step guide

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Brands built to last a lifetime are the key to consumer karma

[ The Guardian | 2018-02-04 00:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

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[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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[ Digiday | 2019-05-17 04:01:28 UTC ]
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[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

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YS Chi Named LBF’s Lifetime Achievement Award Winner

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