Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Do You Know the 27 Different Types of Gen Zers?

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Robert Lowell! W.E.B. Du Bois on WWI! Black spies! 27 books out in paperback this April.

April, remarkably, is here already—remarkable only, I suppose, because my internal calendar is still stuck on January all too often—and that means that warmer weather and wonderful blooms are also here, both of which I love. (And a solar eclipse on the 8th!) And what better to usher in the... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 08:32:36 UTC ]
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Book Riot’s Children’s Deals of the Day for March 27, 2024

Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-03-27 15:19:32 UTC ]
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The Best New Book Releases Out February 27, 2024

Today's new releases include a follow up to Tommy Orange's THERE THERE, a memoir of grief, a secret, anti-Confederacy spy society, and more. Which ones will you TBR? Continue reading at Book Riot

[ Book Riot | 2024-02-27 13:00:00 UTC ]
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Lit Hub Daily: February 27, 2024

“I was still reporting to my father, the things I had read and all that I had remembered.” Amitava Kumar on family, loss, and resonating with the words of other writers. | Lit Hub Memoir “Even in the worst of times, humans have a way of coming together to lighten the load and provide hope […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-27 11:30:51 UTC ]
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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Gen Z and millennials have an unlikely love affair with their local libraries

Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation

[ The Conversation | 2024-01-12 13:28:57 UTC ]
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Amazon says its next-gen chips are four times faster for AI training

Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget

[ Engadget | 2023-11-28 20:00:28 UTC ]
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The Best Sci-Fi/Fantasy eBook Deals of November 27, 2028

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-11-27 17:18:35 UTC ]
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Book Deals: Week of November 27, 2023

Rebecca Yarros re-ups with Montlake for two more standalone contemporary romances, Putnam buys three novels from Southern gothic horror author Andy Davidson, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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The Week in Libraries: October 27, 2023

Among the week's headlines: school librarians gather for AASL in Tampa, an Arkansas state senator threatens the Arkansas Library Association, and net neutrality begins its long awaited comeback. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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27 of the Bestselling Manga of All Time

These bestselling manga series have sold tens of millions — and sometimes hundreds of millions — of copies worldwide! Continue reading at Book Riot

[ Book Riot | 2023-10-17 10:34:00 UTC ]
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Religion Book Deals: September 27, 2023

Tori Hope Petersen, who landed on PW’s Religion Nonfiction Bestsellers list with her book about being a foster parent, signed a two-book deal with Nelson Books; IVP Kids is set to publish its first-ever board book; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
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PW Sets AI Webinar for September 27

Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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ChatGPT is basically a Gen X’er who stopped reading in 12th grade.

Turns out our soon-to-be AI Overlord, ChatGPT, has a worldview based in the 19th-century canon, Gen X sci-fi favorites, and the social dynamics at Hogwart’s School For Lil Magicians. According to this profile at Business Insider, a data scientist has reverse-engineered ChatGPT’s reading list by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-30 15:25:12 UTC ]
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The second-gen Apple Pencil drops to $89, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget

[ Engadget | 2023-05-05 16:30:08 UTC ]
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Lit Hub Daily: April 27, 2023

“I adopted Fuck This Shit as my motto during the Trump administration and find it applies to something new every day.” Abigail Thomas on getting a (superb) tattoo at 80. | Lit Hub Memoir McKayla Coyle recommends sapphic reads for every occasion (like if “you’re a sad girl, or a hot girl, or a... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-27 10:30:50 UTC ]
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Print Book Sales Plummet 27% Compared to Easter Week 2022

With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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