Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Other news stories related to: "Do You Know the 27 Different Types of Gen Zers?"

Do You Know the 27 Different Types of Gen Zers?

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book deal

The week's bestselling books, Oct. 27

The Southern California Independent Bookstore Bestsellers list for Sunday, Oct. 27, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-23 13:00:20 UTC ]
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Witchcraft! Ross Gay! Sonic Youth! Bryan Washington! 27 new books out in paperback this October.

October, astonishingly, is here already, bringing with it cooler weather, fiery and fading leaves, meditations on the passage of time and death as change, and, of course, spooky season. And, of course again, new books to read, including paperback editions of exciting tomes (some appropriately... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-01 08:53:49 UTC ]
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Book Riot’s Deals of the Day for September 27, 2024

American myths and monsters, goddesses in Greek myth, a bookstore stuck in the past, and more of today's best book deals Continue reading at Book Riot

[ Book Riot | 2024-09-27 15:11:57 UTC ]
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The ALA and PEN America Offer New Data on Recent Book Bans: Book Censorship News, September 27, 2024

Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot

[ Book Riot | 2024-09-27 13:30:00 UTC ]
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The Week in Libraries: September 27, 2024

Among the week's headlines: it was a busy Banned Books Week in court with developments in two major book banning cases; an anti–book banning resolution is reintroduced in Congress; Delaware libraries grapple with a ransomware attack; and the Carnegie Corporation gives $4 million to New York City... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its... Continue reading at The Guardian

[ The Guardian | 2024-09-08 10:00:45 UTC ]
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Book Riot’s YA Book Deals of the Day for July 27, 2024

Assassin nuns, love and self-discovery at a summer arts camp, queering Korean mythology, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-07-27 13:30:00 UTC ]
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Excellent 2024 YA Books with Nonbinary Characters, Plus YA Book News for June 27, 2024

Read your way into excellent 2024 YA books featuring nonbinary characters, plus this week's YA book news. Continue reading at Book Riot

[ Book Riot | 2024-06-27 15:30:00 UTC ]
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This Week’s Bestsellers: May 27, 2024

The Paradise Problem’ by Christina Lauren had no trouble getting to #7 on our hardcover fiction list. Plus rockers Kathleen Hanna and Serj Tankian each debut in a new genre—memoir—and Miranda July’s latest novel is a scorcher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Book Deals: Week of May 27, 2024

Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for April 27, 2024

Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-27 10:30:00 UTC ]
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Robert Lowell! W.E.B. Du Bois on WWI! Black spies! 27 books out in paperback this April.

April, remarkably, is here already—remarkable only, I suppose, because my internal calendar is still stuck on January all too often—and that means that warmer weather and wonderful blooms are also here, both of which I love. (And a solar eclipse on the 8th!) And what better to usher in the... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 08:32:36 UTC ]
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Book Riot’s Children’s Deals of the Day for March 27, 2024

Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-03-27 15:19:32 UTC ]
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The Best New Book Releases Out February 27, 2024

Today's new releases include a follow up to Tommy Orange's THERE THERE, a memoir of grief, a secret, anti-Confederacy spy society, and more. Which ones will you TBR? Continue reading at Book Riot

[ Book Riot | 2024-02-27 13:00:00 UTC ]
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Lit Hub Daily: February 27, 2024

“I was still reporting to my father, the things I had read and all that I had remembered.” Amitava Kumar on family, loss, and resonating with the words of other writers. | Lit Hub Memoir “Even in the worst of times, humans have a way of coming together to lighten the load and provide hope […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-27 11:30:51 UTC ]
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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Gen Z and millennials have an unlikely love affair with their local libraries

Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation

[ The Conversation | 2024-01-12 13:28:57 UTC ]
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Amazon says its next-gen chips are four times faster for AI training

Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget

[ Engadget | 2023-11-28 20:00:28 UTC ]
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