Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Northern Writers' Awards gives £47k worth of prizes to 27 writers

Twenty-seven writers have been recognised at this year's annual Northern Writers’ Awards, sharing the £47,000 prize fund to enable their new writing in progress, across forms including prose, poetry and television.   Continue reading at The Bookseller

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Jones departs Gardners after 27 years

Gardners business development manager Roy Jones is retiring after 27 years at the company.  Continue reading at The Bookseller

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Religion Book Deals: January 27, 2021

Former NFL player turned church founder Dr. Derwin L. Gray brings his second book to Tyndale, Chalice signs another ‘Faithful Families’ installment, and more. Continue reading at Publishers Weekly

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Best Book Recommendations for Each Enneagram Type

Figure out which type you fall into and find a fiction and a nonfiction book recommendation for each Enneagram type. Continue reading at Book Riot

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This Week's Bestsellers: July 27, 2020

‘Too Much and Never Enough’ by Mary L. Trump is the #1 book in the country and the second strongest debut of the year to date. Plus two ‘Drag Race’ alums offer a ‘Guide to Modern Womanhood,’ and the ‘Call Your Girlfriend’ podcasters celebrate ‘Big Friendship. Continue reading at Publishers Weekly

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Book Deals: Week of July 27, 2020

Scriber scores Reynold's first book for adults, Bola heads to Atria, and S&S nabs 'New York Times' writer's first book in 20 years. Continue reading at Publishers Weekly

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What YA Book Should You Read Next Based on Your Enneagram Type?

Are you an Individualist, a Loyalist, an Enthusiast? Find your next read among these wonderful YA books by enneagram type. Continue reading at Book Riot

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Religion Book Deals: May 27, 2020

Christian singer/songwriter Sandra McCracken brings her debut to B&H, Convergent signs a mother and son’s memoir about opioid addiction, and more. Continue reading at Publishers Weekly

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Book Deals: Week of April 27, 2020

Among the big deals this week are a six-figure preempt for a debut novel by a former Marie Claire staffer and a guide to relationship texting by Facebook’s in-house shrink. Continue reading at Publishers Weekly

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This Week's Bestsellers: April 27, 2020

‘The Step-by-Step Instant Pot Cookbook,’ the debut from Pressure Luck Cooking vlogger Jeffrey Eisner, is the #1 book in the country. Plus Abby Jimenez launches ‘The Happy Ever After Playlist’ from her living room, and ornithologist David Allen Sibley explains ‘What It’s Like to Be a Bird.’ Continue reading at Publishers Weekly

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PW Picks: Books of the Week, Apr. 27, 2020

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The 10 types of readers you meet during a quarantine

From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post

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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

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PW Picks: Books of the Week, Mar. 27, 2020

This week, we highlight new books from Bart D. Ehrman, Michelle Major and Joseph O’Connor. Continue reading at Publishers Weekly

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Lit Hub Daily: February 27, 2020

“I try to hide how unreal those two deaths are to me. No, not unreal. It’s just I can’t make them matter.” Elizabeth Tallent on death, silence and the intimacies of sadness. | Lit Hub Memoir Pod Save America’s Dan Pfeiffer lays out a plan for the future of democracy. | Lit Hub Politics “It’s […] Continue reading at Literrary Hub

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Why are Gen X women struggling? A new book explores the many possible reasons.

Ada Calhoun’s “Why We Can’t Sleep” is both a comprehensive and breezy look at the new midlife crisis. Continue reading at The Washington Post

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How a Voice of Female Gen X Anxiety Spends Her Sundays

Ada Calhoun had a rough year. Fortunately, the process of writing her latest book prepared her for it. Continue reading at The New York Times

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Of Bohumil Hrabal’s six great loves, guess how many were cats? (Hint: almost all of them.) | Lit Hub Memoir The car culture that’s helping destroy the planet was by no means inevitable: on the relentless campaign to force Americans to accept the automobile. | Lit Hub History Here are the 78 best... Continue reading at Literrary Hub

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Revelo Persona! Which Harry Potter Character Are You Based on Your Enneagram Type?

Revelo persona! Find out which of nine awesome and magical Harry Potter characters you are with this Harry Potter Enneagram quiz. Continue reading at Book Riot

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