When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired the debut novel from literary journalist and scout Anna James in a “hotly contested” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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HarperImpulse, one of HarperCollins UK’s digital first imprints, has signed a three book deal with screenwriter Roland Moore to bring his BBC series "Land Girls" to the page. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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SILICON VALLEY — Ellen Pao, who rocked Silicon Valley with a gender discrimination lawsuit against Kleiner Perkins Caufield & Byers last year, signed a book deal that will detail her experiences with the tech industry’s “toxic culture.” Pao’s memoir, titled “Reset,” was acquired by the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-06-09 00:00:00 UTC ]
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Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Top publishing experts share their tips on how to get your business book published.For business leaders, publishing a book can mean greater credibility, bigger sales, lucrative speaking engagements, and other career and business benefits. But "getting a book deal" isn't as simply as penning a... Continue reading at Fast Company
[ Fast Company | 2016-03-18 00:00:00 UTC ]
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After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Donald Trump has something new to brag about. The leading Republican presidential contender and self-acknowledged nonexpert on foreign policy has a new book in the pipeline that might shed some... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-09-22 00:00:00 UTC ]
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Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Carl-Johan Forssén Ehrlin’s self-published bestseller to get traditional edition with Penguin Random HouseThe Swedish author of this summer’s surprise self-published hit, a bedtime story that promises to “make anyone fall asleep” using positive reinforcement techniques and plenty of yawns, has... Continue reading at The Guardian
[ The Guardian | 2015-09-03 00:00:00 UTC ]
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Graphic designer Inka Mathew documents the prismatic—and petite—world around her.Two years ago, Inka Mathew was captivated by a vivid blue bloom in her front yard. The hue was so mesmerizing, she resolved to find out exactly what it was. A graphic designer by trade, Mathew headed straight for... Continue reading at Fast Company
[ Fast Company | 2015-07-09 00:00:00 UTC ]
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Headline has acquired the first book by Chelsea Football Club manager Jose Mourinho. The as-yet-untitled book will be a “visually sumptuous celebration” of Mourinho’s career so far. Mourinho has won eight league titles in four different European countries: in his homeland of Portugal with... Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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Mills & Boon, Kobo and W H Smith are launching a Romance Writing Life competition, offering authors the chance to win a book deal with Mills & Boon, ebook promotions from Kobo and in-store support from W H Smith. Entrants must submit a synopsis of their novel and its first chapter via... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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As part of its global expansion, HarperCollins has signed Karin Slaughter to a four book deal in which the publisher has acquired world English rights as well as foreign language rights in about a dozen languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company
[ Fast Company | 2015-03-06 00:00:00 UTC ]
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Agent reveals plan for abandoned third novel and dismisses manipulation claims as ‘nonsense’Harper Lee’s agent revealed on Thursday that To Kill a Mockingbird was originally intended to be the first of a three-book series, and described as “total nonsense” claims that the 88-year-old author was... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Hodder & Stoughton has acquired a graphic novel by YouTuber Joe Sugg, the younger brother of Zoella. Senior editor Briony Gowlett bought world rights to the book from Lucy Lendrem at Gleam Futures. Sugg runs the ThatcherJoe YouTube channel, which has more than 3.6m subscribers, and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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After signing a book deal with Faber in December, YouTube blogger Louise Pentland, also known as Sprinkle of Glitter, has signed a second deal with Simon & Schuster UK. Abigail Bergstrom, commissioning editor of non-fiction at S&S, bought world rights to a “glitzy and personal”... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Former New Yorker writer signs a book deal in the same week New Republic plagiarist Stephen Glass may have been forgiven by colleagues Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-12 00:00:00 UTC ]
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