When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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Harper Lee’s "Go Set a Watchman" sets a record, and then some, for first-week sales this year. Plus we look at new books by Ta-Nehisi Coates, Ernest Cline, and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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This week: a vampire story mixed with a detective story, plus the latest from Mary Kubica and Paula McLain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Equinox’s president takes business advice to Harper, Two Dollar Radio signs its first graphic novel, the Pioneer Woman inks a multi-picture-book deal, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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On Toronto’s Queen Street West, there is a nine-year-old independent bookstore that has taken the art of window displays to a whole new level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Random House Books for Young Readers is publishing a series of middle-grade novels tied to the new DC Super Hero Girls brand, for girls 6-12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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Scholastic selling tech group to HMH and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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This week: Werner Herzog walks on ice, Oliver Sacks's new memoir, and the golden age of murder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Annie Cohen-Solal, author of 'Mark Rothko: Toward the Light in the Chapel' (Yale University Press, 9780300182040) will appear on PBS's 'Charlie Rose' on Friday. March 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Lots of good news for indies this week, from a 27% increase in the number of new member stores since 2009 to the re-opening of Bonnie Slotnik Cookbook’s in New York City’s East Village. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Office, PDFs, ebooks, archives, audio, video, images: the average PC owner regularly encounters a lengthy list of file formats, and viewing them all typically requires an entire library of software. Free Editor claims it can simplify all that by opening 70-plus file formats from a single... Continue reading at Betanews
[ Betanews | 2015-02-05 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at the latest novel by Icelandic author Sjon, which won Best Icelandic Novel of the Year in 2013; a debut from a Swedish criminologist; the German bestseller by Robert Seethaler, 'A Lifetime;' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Tanya Holland, author of 'Brown Sugar Kitchen' (Chronicle Books, 9781452122342), will appear on NBC's 'Today' on Tuesday, October 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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This week, Gaiman tackles Hansel and Gretel, plus more locked-room mysteries than you can shake a stick at. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Jan Karon's new novel brings Father Tim Kavanagh back to Mitford; Jan Aldredge-Clanton offers more inclusive pictures of God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended July 27, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Ladies' Home Journal recently announced it will cease monthly publication of its 131-year-old print edition and become a newsstand-only quarterly with an online presence. Another storied magazine,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-01 00:00:00 UTC ]
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#online presence