Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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This Week's Bestsellers: July 27, 2015

Harper Lee’s "Go Set a Watchman" sets a record, and then some, for first-week sales this year. Plus we look at new books by Ta-Nehisi Coates, Ernest Cline, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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PW Picks: Books of the Week, July 27, 2015

This week: a vampire story mixed with a detective story, plus the latest from Mary Kubica and Paula McLain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Book Deals: Week of July 27, 2015

Equinox’s president takes business advice to Harper, Two Dollar Radio signs its first graphic novel, the Pioneer Woman inks a multi-picture-book deal, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Type Books Turns Window Displays into Art

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[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Independent Press Last Weekly Print Edition Newspaper Issue to Publish May 27

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[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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News Briefs: Week of April 27, 2015

Scholastic selling tech group to HMH and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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PW Picks: Books of the Week, April 27, 2015

This week: Werner Herzog walks on ice, Oliver Sacks's new memoir, and the golden age of murder. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Authors on the Air March 27, 2015: Annie Cohen-Solal

Annie Cohen-Solal, author of 'Mark Rothko: Toward the Light in the Chapel' (Yale University Press, 9780300182040) will appear on PBS's 'Charlie Rose' on Friday. March 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Lots of good news for indies this week, from a 27% increase in the number of new member stores since 2009 to the re-opening of Bonnie Slotnik Cookbook’s in New York City’s East Village. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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View 70+ file types with Free Editor

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[ Betanews | 2015-02-05 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Authors on the Air October 27, 2014: Tanya Holland

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[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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PW Picks: Books of the Week, October 27, 2014

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[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, August 27, 2014

Jan Karon's new novel brings Father Tim Kavanagh back to Mitford; Jan Aldredge-Clanton offers more inclusive pictures of God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 27, 2014

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[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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[ Crains New York | 2014-07-01 00:00:00 UTC ]
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