When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin Buttons ... loopers ... Is any of this right?"Excellent start! And sure, yeah, maybe all of it is right. Or at least it can be made right, in that, given an hour or two, I bet Nator you or Icould come up with thoughtful-ish justifications for those subdivisional labels, and another 21 to boot, do a quick Google image search for public-domain photos, fire up PowerPoint and, voil, Nat would be a Gen Z "expert" ready to hit the conference circuitcable news appearances and a book deal to follow. (Note to Nat: If you do this, I want 10 percent of your take.)If there's one thing I hope you get from the Jan. 22 Gen Z-focused issue of Ad Age, it's that while it's entirely natural to make generational generalizationsand, yes, such generalizations are often useful and even necessary for marketers and content makers and other parties invested in reaching discrete audiencesthere's also a lot of nonsense baked into the hype. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
Before the makeup line, the book deal and the product endorsements, Michelle Phan was just another girl trying to make it big on YouTube. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-08-08 00:00:00 UTC ]
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Nelson DeMille has signed a six book deal with Simon & Schuster. The bestselling author, who was at Hachette, will release his first book with S&S in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Scribe has acquired UK & Commonwealth rights in a trilogy by Swedish crime writer Christoffer... Continue reading at The Bookseller
[ The Bookseller | 2014-02-12 00:00:00 UTC ]
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The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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HarperCollins Children's Books has signed a new three book deal with Holly Smale, author of... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
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The makers of the viral hit The Fox will launch a picture book based on their comedy video. Continue reading at BBC News
[ BBC News | 2013-11-12 00:00:00 UTC ]
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Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff
[ Stuff | 2013-03-14 00:00:00 UTC ]
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England footballer Frank Lampard is to write a series of children's books, says publisher Little, Brown. Continue reading at BBC News
[ BBC News | 2013-02-12 00:00:00 UTC ]
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Reports say the pop superstar is close to signing a book deal with an imprint of HarperCollins. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-05 00:00:00 UTC ]
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He's rumoured to be worth £10 million ($20 million), insured for £1 million, with a book deal in the works and an offer to be the face of an advertising campaign. Continue reading at Stuff
[ Stuff | 2012-05-16 00:00:00 UTC ]
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A rare week gives us three celeb memoirs by boldface names: Sissy Spacek, Gregg Allman, and Dan Rather are telling all. Turns out, fame is great and all, but what stars really want is a book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Ian Fleming's James Bond back catalogue is getting a relaunch after his estate signs a new book deal. Continue reading at BBC News
[ BBC News | 2012-03-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 06/10/2011 - 15:18 Tracey Thorn, one half of the band Everything But the Girl, has signed a book deal for her memoir with Virago. Editor Rowan Cope bought UK and Commonwealth rights through Kirsty McLachlan at DGA Ltd. Cope called herself... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times
[ The New York Times | 2011-07-11 00:00:00 UTC ]
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A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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